On-Demand Webinar
2024’s Biggest Influencer Marketing Predictions & Trends
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What you'll learn
Expert Insights Into the Biggest Marketing Trends of 2024
Brands are looking ahead and wondering what’s in store in terms of culture, trends, uncertainty, and opportunity. Look no further — we’re excited to dive into our 2024 predictions.
In this webinar, we cover the following influencer marketing trends:
How brands and creators can utilize AI in their influencer marketing strategy
Why (and how) the relationship between social media and creators will change
What sets TikTok apart and why it drives superior ROI
How the creator economy is set to evolve
Plus, hear from industry experts on what they’re most excited for in 2024
Get Ahead of the Next Influencer and Social Trends
The influencer marketing industry is growing at a rapid rate.
Brands are estimated to spend 7.14B dollars on influencer marketing related campaigns in 2024.
As a brand, creator, or social media manager, keeping up to date with digital marketing trends is key. Understanding the influencer marketing landscape is what will help you stay above the competition and plan for success.
Sign up for our free webinar and learn about the most important influencer marketing trends going into 2024.
Meet the Speakers
Get to know the lineup👇
Host
Rebecca Schroth
Associate Director, Influencer Strategy, Mavrck@rebeccaschroth
As an Associate Director of Influencer Strategy, Rebecca specializes in guiding enterprise brands through the development, expansion and optimization phases of their influencer marketing programs. With nearly a decade of experience as both a creator and a professional in the field, she possesses a deep understanding of the intricacies of the creator economy.
Panelists
Lyle Stevens
Co-founder and CEO, Later & Mavrck@thelylestevens
Lyle Stevens is co-founder and CEO of Mavrck, the all-in-one influencer marketing platform for enterprise brands to harness the power of social proof that consumers trust today. Under his leadership, Mavrck has been named an industry leader by Forrester and the number one influencer marketing platform for the enterprise by more than 300 brands on G2.
Lindsey Gamble
Associate Director, Influencer Innovation@lindseygamble_
With over five years of experience working with enterprise consumer brands on influencer marketing campaigns and a deep understanding of the creator economy, Lindsey helps brands experiment and enter new trends in the creator economy. His work and expertise has been recognized by LinkedIn as a Top Voice in the creator economy, Business Insider as a Rising Star of the Creator Economy, and more.
Christine Colling
Social Media Manager, Later@christineyurie
As Later’s Social Media Manager, Christine Colling oversees the company’s organic and paid social media programs. With over 8 years of experience in bringing brands to life on social media, Christine is well versed in the latest social media trends and best practices.
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