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Your go-to guide to achieving meaningful results with influence marketing.

92% of consumers trust recommendations from friends and family more than advertisements.

We know word-of-mouth is the most effective form of marketing, but automating and scaling it has always been difficult if not impossible – until now.  

This is undoubtedly exciting news, but where do you even begin? After all, there are different types of influencers...right? If a variety exists, where will you find the influencers right for your brand? And how do you know if they're the "right" influencers? We're here to help!

In partnership with Dan Ragan, GroupM's Head of Influence Marketing, we've created a step-by-step guide for driving meaningful results with influence marketing.

This ebook will equip you with knowledge needed to dramatically transform your marketing tactics into the stuff campaign legends are made of.

Download this ebook to learn the different advantages of influence marketing on 8 major social media platforms as well as:

  • Different reasons for working with each type of influencer
  • Impact of various types of content
  • How/if influencers should be incentivized
  • Where to find influencers
  • How to engage influencers