Influencer marketing harnesses the power of human connection within the social media climate so that word-of-mouth marketing can finally be a scalable strategy for brands. The industry has exploded in the last two years, with 80% of marketers currently using an influencer strategy to drive their business objectives.
Within our State of Influencer Marketing eBook, we provide you several key takeaways:
We surveyed 64 marketing executives (director-level or higher) to get their take on the status of the influencer industry. The consensus? Influencer marketing is cost effective, scalable, and effective for their brands.