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How Tom's of Maine drove 600% more engagement than organic social

 

With 83% of consumers trusting and acting on peer recommendations over any other form of advertising, influencer marketing has become an incredibly powerful channel – one that Tom’s of Maine, a leading natural products company focused on personal care, wanted to leverage given that a large percentage of its target consumers actively interact with brands on social daily.

In order to engage these target customers in the moment effectively, Tom’s of Maine implemented a strategy that centered on empowering its most influential customers to spread their passion for goodness.